Mitsubishi Electric’s Threebots Receives The Cannes Lion

  Enquiry / contact me

The robot application won over the international jury with its interactive concept

Mitsubishi Electric’s Threebots Receives The Cannes Lion
Mitsubishi Electric’s Threebots Receives The Cannes Lion

Mitsubishi Electric's interactive robotic installation known as "Threebots" has been awarded with the coveted Silver Lion in Cannes. "Threebots" has already received several awards since its installation at the German branch in Ratingen. In November 2016 Mitsubishi Electric was honored with the "Red Dot: Grand Prix" award for its outstanding robot application. The "Threebots" (Three Robots) project is part of Mitsubishi Electric's brand and product presentation and has been developed and realized by Elastique, Agency for Brand Communication, Cologne.

Best creative work

At the 64th Cannes Lions International Festival of Creativity in June 2017 the creative communications industry celebrated the best creative work in the world. The Lion is recognized globally as the benchmark for creative excellence in communications and is the most coveted and well respected award in the advertising and creative communications industry. Around 11,000 registered delegates from 90 countries visit the Festival to celebrate the best of creativity in brand communication.

Interactive concept

"Threebots" won over the international jury with its interactive concept. The continuous, perfectly coordinated routine featured simultaneous animations on the monitors, technically challenging choreography and effortless motion.

Products and solutions

Not only the robots but also 90% of the components used in the robot application are Mitsubishi Electric's own products and solutions, e.g. the displays, servo-motors, controllers and the control technology which drives "Threebots".

Posted on July 31, 2017 - (880 views)
Related articles
Joint Solution for the Digitalization of Water Pumps
Mixed-signal RF Data Converter Platform
Altair Technology Conference on October 10-11, 2019
Minimizing the ‘Human Factor’ to Improve Safety
A Beating Heart to Take the Pulse of Measurement. Safely
Machining Centers and Applications for 3D Metal Printing
Smart Production in the Injection Molding Sector
Torque sensor
Bonfiglioli to Coordinate IoTwins, a Horizon 2020-Funded Project
Earthquake detection sensor module
MXT Hydraulics Solution
Robot Tools RFID Identifications
Ultrasonic Flowmeter ATZTA TRX
System-based Linkages
Innovative Encoders & Actuators
Permanent monitoring solutions for downtime prevention
Gas & Arc Welding Reels
Find your answers to your needs on-site
Safety in Standard Machine Elements
More Safety in Hoisting Technology
Mixed-signal RF Data Converter Platform
Internal rotor brushless motors
Chipset for display power supplies
Power quality analyser
Self-draining motors
Plug & play laser triangulation sensor
Ganged IEC appliance outlet Type F
High-performance Thermal Camera
Multi-Channel AIoT Accelerator Card
Portfolio of Plug & Use Active Devices
A Beating Heart to Take the Pulse of Measurement. Safely
Machining Centers and Applications for 3D Metal Printing
Smart Production in the Injection Molding Sector
A Kind of Magic: Lubrication without Lubricating
Customizable Digital Platform
Robots with DRC Functionality
Environmentally friendly vacuum pumps
Self-draining motors
Drives and High Efficiency Motors
Portfolio of Plug & Use Active Devices