Empowering engineers to maintain their industrial networks is the aim of Procentec, therefore visitors to Hannover-Messe 2022 will get the possibility to visit the company's physical stand at the global trade fair. The Dutch developer will be showcasing more than just the automation products for which it’s well known: it will also be revealing its new corporate identity.
“This is the first event we’ll be presenting our new colours to the public,” says Global Sales Manager Jonathan Machin. “Our revamped CI reflects our unique capabilities and fearless attitude, and it really sets us apart. We can’t wait to reveal it.”
A new bold and imaginative corporate identity
Attending the event in person takes on more significance in light of the company’s last-minute withdrawal of its physical stand from SPS 2021. A resurgence of Covid-19 led management to put the safety of its employees first and concentrate fully on its Virtual Product Launch. The online event was a remarkable success, however, Machin admits there’s nothing like meeting customers face to face:
“During the last couple of years, our customers’ needs have changed. Demand for remote access to industrial networks is really stepping up. We want to show them that we’ve been listening to them all this time. And the best way to do that is before their very eyes.”
What Procentec will be offering on their stand this year? The company will not reveal yet the star of the show, but we’ve been assured that users of fieldbus and Industrial Ethernet networks are going to be seriously impressed.
In addition to the major Product Launch, Procentec will be demonstrating several new Osiris features, all of which are guaranteed to make a field technician’s life easier when it comes to maintaining industrial communication protocols.
“Expect a superhero adventure when you come to our stand,” says Machin. “You’ll be asked to forget for a while that you’re engineers and to experience something completely different.”