Global competition, increasing cost pressure, and the rapid pace of technological innovation are confronting the manufacturing industry with the greatest transformation challenge in its history. In this phase of change, companies need a platform that presents technological innovation and translates it into real-world applications. HANNOVER MESSE 2026 fulfills exactly this role by showing how AI, automation, digitalization, energy systems, and research interact to ensure sustainable competitiveness.
Industrial AI is becoming a central driver of innovation and growth. It analyzes production data in real time, optimizes processes, and enables intelligent, adaptive control of production workflows. This results in measurable efficiency gains, higher productivity, and more conscious use of resources – while also opening up new data-driven business models and additional value-creation potential.
At HANNOVER MESSE 2026, the topic of Physical AI will also play a central role for the first time. This refers to AI systems that directly interact with the physical world – for example in machines, plants, or robots. “AI thus becomes a productive force in the factory—especially in industrial and humanoid robots. We will experience this impressively at the booths of robotics exhibitors at HANNOVER MESSE,” Köckler adds.
For the first time in many years, Rockwell Automation will return to HANNOVER MESSE. The U.S. company is one of the world’s leading providers of automation and digitalization solutions and joins the ranks of industry giants such as Siemens. There are also exciting additions in robotics: the innovative company Agile Robots will exhibit at HANNOVER MESSE for the first time, showcasing both industrial and humanoid robotic systems that clearly demonstrate the direction of intelligent automation.
DMG Mori is also new to the fair. The internationally leading machine tool manufacturer will use its debut to present current developments in connected manufacturing, digital twins, and automated production solutions. Bosch Connected Industry will likewise exhibit for the first time, presenting practical IoT and AI solutions for industrial applications—from intelligent maintenance and connected production processes to data-based services. Another newcomer, Schwarz Digits, specializes in sovereign digital solutions, focusing on building AI-supported secure data and cloud infrastructures for industrial applications as well as developing powerful AI ecosystems. Other notable new exhibitors include Jumo, Denso, Wandelbots, and German Edge Cloud.
If you want to meet the industrial specialists at HANNOVER MESSE, you can register for a free ticket on the fair website: www.hannovermesse.de/en/application/registration/direct-entry-tickets-passes






















































