Analog Devices Gains Prestigious British Industry Award for automotive power management product

Judges rewarded the LT8708 series bidirectional synchronous buck-boost DC/DC controllers

  • July 5, 2019
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  • Analog Devices Gains Prestigious British Industry Award for automotive power management product
    Analog Devices Gains Prestigious British Industry Award for automotive power management product

During the 2019 UK Electronics Industry Awards event (London, 21 June), Analog Devices won the Electronics Industry Automotive product of the year Award thanks to its LT8708 series bidirectional synchronous buck-boost controllers. According to the judges, the series ‘shows innovation and demonstrates technical capabilities and usefulness that stand out from other automotive products’.


After receiving the award, Shalini Palmer, Analog Devices’ EMEA Sales Director for Mobility said: ‘For Analog Devices to win such a prestigious automotive award is testament to the critical role that we are playing in the re-shaping of automotive power management technology. The Electronics Industry Awards recognized Analog Devices’ innovation in power conversion technology, and our automotive customers are benefiting from similar breakthroughs in autonomous driving, cabin electronics, MEMS safety and security, EV and HEV powertrains as well as power management,’ she said. ‘Having recently accepted the role of EMEA Sales Director for Mobility, I’m really looking forward to helping our automotive customers take advantage of the full range of Analog Devices technologies, solutions and services that will help them to design safer, greener and more comfortable vehicles.’


With a broad 2.8V-80V input and a 1.3V-80V output range, it grants great flexibility to automotive systems


The LT8708 is a high-performance buck-boost switching regulator controller that supports bidirectional power conversion in battery/capacitor back-up systems. It has a broad 2.8V-80V input and a 1.3V-80V output range that help deliver great flexibility to automotive systems. Thus, it can be used to regulate the input or output current in both forward and reverse directions, or the input or output voltage. In addition, its flexibility applies to the selection of power-conversion modes: discontinuous conduction mode (DCM), continuous conduction mode (CCM), hybrid conduction mode (HCM) and Burst Mode® operation may all be selected via the MODE pin.


“The wide range of ADI analog to digital capabilities combined with our deep domain expertise make us an invaluable ally in solving the today’s toughest cyber-physical challenges” Jackie Rutter, Analog Devices’ EMEA Marketing Director


Jackie Rutter, Analog Devices’ EMEA Marketing Director presented the Internet of Things product of the Year award and explained: ‘Industry 4.0 promises exponential improvements in productivity, flexibility and safety by harnessing big advances in edge-to-cloud computing, analytics, software configurable systems, and more. The wide range of ADI analog to digital capabilities – sense, measure, connect, interpret, power and secure – combined with our deep domain expertise make us an invaluable ally in solving the today’s toughest cyber-physical challenges with a future-ready pathway for tomorrow. I am delighted to present the IoT Product of the Year award and explore some of the ways we can help our customers make the move from now to next, smarter and faster than ever imagined possible’. 


Again, Analog Devices was ‘highly commended’ in the Power Product of the Year category in the Electronics Industry Awards. The commendation was for the LTC3310S, a 10A step-down converter that uses the Silent Switcher® 2 architecture to deliver both low EMI and high efficiency at switching frequencies as high as 5MHz. 


Find the list of winners of Electronics Industry Awards at www.electronicsindustryawards.co.uk/winners-2019

Graduated in political sciences and international relations in Paris, Anis joined the team in early 2019. Editor for IEN Europe and the new digital magazine AI IEN, he is a new tech enthusiast. Also passionate about sports, music, cultures and languages. 

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