IBM supports its clients in every industry with modern Analytics technology (hardware and software), IT services and consulting services. With the established IBM software products for Business Analytics, companies can answer a variety of questions. The aim is to make Big Data and Analytics applications directly available to business departments: For example, in the call center / customer service, controlling, risk management, marketing, sales, customer service or research and development. More and more companies implement intelligent analytics applications that can be accessed directly by employees. This happens increasingly via cloud offerings.