DecarbEurope is a multichannel media campaign initiated by European Copper Institute with the support of ten industry associations and two media partners. The goal is to engage decision-makers in policy and industry with cost-effective technical solutions that reduce European GHG emissions by several hundred million tons per year. Criteria for promotion under the DecarbEurope umbrella is that the solution is technology-based, cost-effective, mature and scalable, and that it provides concrete solutions for a smart and user-centric energy system with ambitious targets.
During the kick-off year 2017, DecarbEurope will illustrate the central role of technological solutions in the decarbonisation of the European energy system, through the use of electric vehicles, electromagnetic processing of materials, building automation, energy management, cogeneration, motor efficiency, heat pumps, solar heating and cooling, solar PV, and wind energy. Although technologically mature, all of those solutions experience barriers to fully deliver upon their potential. Through a monthly focus and an autumn event, partners will provide a “state of the union” for their solution towards decarbonizing Europe. They will report progress on the market development and review the policy drivers and gaps. The idea is to create opportunities for industry representatives to openly discuss with policy-makers and other stakeholders on how current EU policy strategy and instruments could help overcome market failures, tapping huge energy, carbon and cost savings potentials while creating economic growth and supporting Europe in its leadership in the energy transition.
The COP21 Paris Agreement and the launch of the Clean Energy for All Europeans package presents a timely opportunity to increase policy support to deployment for low carbon technologies, subsequently supporting the overall economic growth in Europe. Unique about this campaign is that it provides a cross-sector roadmap for GHG emission reduction, not limited to a single technology, and links this to the the current policy agenda.
The campaign will be kicked off in April 2017 and encompasses a virtual world developed jointly with Energy Efficiency in Industrial Processes (EEIP) #Decarb2050 Europe, see eci.hyperfair.com, a digital magazine, a print report, a social media campaign, partner events and breakfast briefings at the European Parliament. The campaign will run for at least 12 months.
By Diedert Debusscher, Leonardo Energy