MDA South America, the new trade show which will be launched in São Paulo in March (19. - 22.), is getting off to a strong start. Major nations such as the USA, Taiwan, Italy, China and Germany will be represented with national pavilions. For manufacturers of power transmission and control technology, South America represents an important growth market. Brazil, in particular, plays a special role. The Brazilian economy is expected to return this year to its former strength with a growth rate of four percent in its gross domestic product. Deutsche Messe AG is organizing MDA South America parallel to CeMAT South America in Centro de Exposicoes Imigrantes in São Paulo. Leading international manufacturers such as Beckhoff, Bosch Rexroth, Lenze and Festo will be exhibiting at the premiere of MDA South America.
The positive business trend is confirmed by leading Brazilian industry associations. According to the industry association Abimaq, domestic sales of machinery and plant rose by 1.4 percent between January and September 2012, while imports grew by 17.6 percent. This growth holds excellent potential for foreign companies and is being driven, in part, by international automotive companies which have set up their own production facilities in Brazil. The electrical engineering sector is another growth area. The industry association for this sector, Abinee, estimates growth of five percent for 2012 compared with 2011. Abinee expects the strongest growth in sales of equipment for telecommunications, the energy industry and industrial automation.