Oracle. Access to B2B-related data is improving, making data-driven decisions and awareness across each organisation widespread. As this awareness drives upward towards CFOs, they are becoming more involved in business processes across the organisation and making practical decisions about the operational futures of their companies. While the core responsibilities of the CFO remain the same, CFOs and other C-Suite executives are driving business value with more agile, results-based decision making fueled by greater access to data and greater visibility into other departments. As they continue to become more technology inclined, CFOs are influencing functional developments across the organisation. In this B2B Online report, we explore how those factors contribute to more innovative business models as part of the overarching financial responsibilities inherent to the traditional role of the CFO. Complete with planning attributes, system knowledge, resource management, and staff efficiency attributes, these leaders are responding with more detailed involvement, delegation, and interactivity.