Hogan Lovells. AI, machine learning and data are first order policy priorities in the European Union. The new European Commission recognises the potential of AI and big data for enhancing welfare and for the digital economy. However, the potential for harm is also thought significant. Historically first order price discrimination was fiction; today AI has made targeted pricing possible.
Salomé Cisnal de Ugarte is the managing partner of the Brussels office of global law firm, Hogan Lovells, and a partner in the firm's Antitrust and Competition Group. Praised by clients for her excellent legal skills and the quality of her service, Salomé is described as "brilliant" and providing "spot-on advice on the legal issues, as well as on the required strategy to get the best results." She has been recognized as one of the top 10 "Women Who Shape Brussels" by Politico and by numerous legal rankings. Clients come to Salomé for her innovative and hands-on solutions to global antitrust issues. She advises on all aspects of EU competition law but has particular expertise and experience in global mergers and strategic alliances, high-stakes investigations and complex vertical issues.