Expansion takes MDA to North America

Deutsche Messe AG is continuing to expand its activities worldwide and is now organizing the first-ever MDA NORTH AMERICA from 8 to 13 September 2014. It will take place parallel to the International Manufacturing Technology Show (IMTS) in Chicago. Another event in the trade fair portfolio of Deutsche Messe AG - INDUSTRIAL AUTOMATION NORTH AMERICA - celebrated its premiere there last year.
"The success of INDUSTRIAL AUTOMATION NORTH AMERICA showed that the core competence from the HANNOVER MESSE portfolio perfectly complements the machine tools fair IMTS. Nothing demonstrates our commitment to developing our activities in North America better than MDA NORTH AMERICA, which will serve as a perfect platform for exhibitors from power transmission and control technology on one of the biggest markets in this sector", said Dr. Andreas Gruchow, member of the Managing Board at Deutsche Messe AG.
"Germany is the American market's No. 1 supplier of products in the power transmission and control technology sector. More than one fifth (21.1 percent) of total exports of power transmission and fluid technology to the USA (worth € 9.5 billion) came from Germany, with Japan (18.2 percent) and China (14.1 percent) in second and third place respectively. In absolute terms, the value of exports to the USA in this sector in 2011 was more than double the figure for 2001. In fact, following the economic shock of 2009, business had already rallied sufficiently in 2010 to have reached the same level as in 2008, before the crisis. The figures for 2012 suggest further growth - which is why we welcome MDA NORTH AMERICA as an additional platform for our successful overseas business", adds Hartmut Rauen, senior executive of the German Engineering Federation (VDMA) and head of the VDMA's power transmission and fluid power divisions.