This year's Hannover Messe focus is on "smart efficiency" - a theme underlined by exhibitors from 65 countries showcasing more than 5,000 innovations from the entire industrial spectrum. Speaking in Hannover at the kick-off press conference, Dr. Wolfram von Fritsch, Chairman of the Board at Deutsche Messe AG, reported: "The mood among the exhibiting companies is good; they are encouraged by the positive growth indicators. Everyone involved thinks that this year's Hannover Messe will be an exceptional event." He added that Hannover Messe 2011 "would not only reflect industry's continued innovative capabilities, but also show that industry is already able to deliver workable solutions to global challenges such as mobility, climate protection and the efficient management of resources. It is really just a question of implementing these solutions."
The organizers have stated that the event, which opens in less than two weeks, has attracted over 6,500 companies from 65 countries. Approx. half of the exhibitors expected at Hannover Messe come from outside Germany. Excluding the host nation, the top five countries in terms of exhibitors will be China, Italy, France, Turkey and Switzerland. Exhibitors have booked a total display area of over 220,000 square metres at Hannover Messe 2011.