HANNOVER MESSE's international trade and business internationalization platform, Global Business & Markets, will be held at a new location: in Hall 6. The move positions the platform right next-door to the central pavilion of the official Partner Country, India, and to the numerous international group pavilions of the Industrial Supply show.
Global Business & Markets is a comprehensive showcase, comprising exhibitions, high-power international trade and investment conferences, networking opportunities, international trade advisory events, and a special "Investment Lounge" for one-to-one dialogue on sales and project finance, investment and development.
With this breadth and depth of scope, it is no wonder that Global Business & Markets has quickly developed over the past few years into Europe's biggest event for international trade, attracting no fewer than 5,000 registered visitors in 2014. And the beating heart of this event is the Investment Lounge, which will be celebrating its fifth anniversary in 2015. Next year, this central networking area and meet-up zone is expected to feature some 90 business delegations from all around the world.
Global Business & Markets is a platform that enjoys support at high levels. A joint initiative by Deutsche Messe and the Federation of German Industries (BDI), it is backed by all of Germany's leading foreign-trade-sector organizations and associations and is endorsed by the German Federal Ministry for Economic Affairs and Energy (BMWi) and the German state of Lower Saxony, both of which are proud to lend their names to the event as official patrons. Among its exhibitors and partners are numerous international business development agencies and providers of innovative business internationalization services.
In an exciting new development, Germany's Chambers of Commerce Abroad (AHKs) will in 2015 feature as partners of the Investment Lounge for the very first time. The AHKs are the international counterparts of Germany's domestic chambers of commerce and industry. Spanning 130 locations in 90 countries, they advise, support and act on behalf of German-based and international companies seeking to establish or expand their business activities beyond their domestic markets.