PTDA. Customers rely increasingly on robust content to make a buying decision. Executives are committing financial investment and talented resources to develop data content strategies to capitalize on growth opportunities with their distributor and end-user customers. Millions of dollars of revenue and profit are at stake. At the core of one of these strategies is rich attribute data content. Research shows product data that is not coordinated between manufacturers and distributors typically leads to data inaccuracy, lost sales, excess inventory, inefficient use of staff time to reconcile price adjustments and delays in new product launches.