Rutronik Became Melexis Global Distributor

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Rutronik and Melexis have signed a global distribution agreement to cover Melexis’ entire product portfolio of sensors, sensor interface ICs, driver ICs and communication ICs

Rutronik Became Melexis Global Distributor
Rutronik Became Melexis Global Distributor

Rutronik Elektronische Bauelemente has been engaged as Melexis Global Distributor. The global distribution agreement signed covers Melexis' entire product portfolio of sensors, sensor interface ICs, driver ICs and communication ICs.

Melexis offers an extensive array of highly integrated semiconductors that help the automotive industry to produce greener, safer cars and domestic appliance manufacturers to bring more energy efficient products to market, as well as enabling implementation of advanced industrial equipment, medical instrumentation and building automation systems. The company's sensor portfolio includes magnetic (Hall effect), optoelectronic and MEMS pressure sensors. Its driver IC offering covers high performance DC and brushless DC motor controllers, plus FET pre-drivers, while its communication ICs can be used for remote keyless entry, tire pressure monitoring, in-vehicle networking and wireless charging initiation applications.

"Melexis is a valuable complement to our line card products, especially in relation to the broad portfolio of sensors. For example, Triaxis® is an innovative magnetic sensing technology, which allows measurement of magnetic fields in three axes with just one sensor. We are delighted to now be able to offer our customers sensor solutions of this caliber," explained Martin Grimmer, Senior Marketing Manager Analog & Sensors at Rutronik. "Melexis is very excited to work with Rutronik.

This new distribution partnership will enable us to build on the strong position we already have within the automotive electronics business and address the increasing worldwide demand being witnessed for our next generation integrated semiconductor products in industrial, domestic appliance, building automation, consumer and medical market segments," said Gianluigi Morello, Global Sales at Melexis. "By combining Rutronik's impressive supply chain knowledge and sales network with Melexis' broad range of state-of-the-art ICs each of these segments can be dealt with fully."

Posted on June 25, 2015 - (229 views)
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