Basler AG Signed a Join Venture Agreement with Chinese Distributor Beijing Sanbao Xingye

After 20 years of close cooperation, Basler AG and Beijing Sanbao Xingye (MVLZ) have established a join venture to consolidate their position in the Chinese market, which is more and more important and strategic for Basler

  • July 10, 2018
  • 414 views
  • From left to right: Dietmar Ley (CEO, Basler AG), Guan Qunli (Chairman of Sanbao Xingye (MVLZ)
    From left to right: Dietmar Ley (CEO, Basler AG), Guan Qunli (Chairman of Sanbao Xingye (MVLZ)

The industrial producer of industrial cameras Basler AG signed a joint venture agreement with its distributor, Beijing Sanbao Xingye (MVLZ) Image Tech. Co., Ltd, after twenty years of close cooperation with its Chinese distribution partner. 

Beijing Sanbao Xingye (MVLZ) Image Tech. Co., Ltd. distributes image processing components and consults its customers in machine vision and scientific imaging. Both companies agree to transfer the Machine Vision division to the newly established Beijing-based Basler China with branch offices in Shenzhen and Shanghai. The management is staffed by employees of both companies.

China leading products in Basler's portfolio

The founding of Basler Vision Technology China brings the manufacturer and its customers closer together and the range of offering will be increasingly geared to local requirements in the future. Customers will benefit from the manufacturer’s ability to offer China market leading products, an improved supply chain and increased flexibility.

"Sanbao Xingye (MVLZ) and Basler have been working together for many years in a trusting and successful manner. We are proud to join forces – pairing our leading-edge technology and manufacturing know-how with MVLZ’s superb consulting competence and market insight," explains Dietmar Ley, CEO of Basler AG.

Guan Qunli, Chairman of Sanbao Xingye (MVLZ): "We are pleased to announce the joint venture with Basler AG, the industry leader in industrial cameras, with an excellent reputation and a world-leading brand. By bundling our strengths, we will serve our customers even better in the future and offer our employees attractive future prospects."

A strategic market

Asia, and especially China is a strategic growth region for Basler, where the company takes another step towards building its business. The joint venture agreement with Beijing Sanbao Xingye (MVLZ) extends Basler's direct presence in the Chinese market.

Graduated in political sciences and international relations in Paris, Anis joined the team in early 2019. Editor for IEN Europe and the new digital magazine AI IEN, he is a new tech enthusiast. Also passionate about sports, music, cultures and languages. 

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