Entire Spectrum of Automation Technology at One Venue

The efficient use of energy and other resources, along with sustainability, networking and mobility, are the major challenges of the future. Hannover Messe 2013 (8-12 April) will illustrate how industry addresses these issues with smart technology and solutions. Industrial Automation - Leading Trade Fair for Process, Factory and Building Automation Systems and Solutions - focuses on the efficient use of energy and resources, including smart production systems and processes. "Next year, when the entire sector gathers in Hannover at Industrial Automation, we will have a unique concentration of automation technology know-how at one venue", says Oliver Frese, Senior Vice President at Deutsche Messe AG.
The automation technology sector is an important force behind innovative economic development and is currently experiencing remarkable growth rates worldwide. Frese attributes this to "the extremely high rate of innovation in the field of automation". At the same time, the dynamic pace of innovation represents enormous potential for investors. The German Electrical and Electronic Manufacturers' Association (ZVEI) estimates that by 2050 it will be necessary to invest 23 billion euros in the chemical, paper and metal industries, as well as in the processing of building materials in order to achieve savings through increased efficiency amounting to approx. 102 billion euros.
Solutions aimed at optimizing efficiency in industrial processes - both energy efficiency and the rational use of other resources - will take centre stage at Industrial Automation 2013. Trade visitors will find that the seven halls dedicated to the leading trade fair Industrial Automation house an amazing array of innovative applications of process and production automation, as well as keynote presentations of industrial IT und robot technology. The large number of exhibitors and visitors from across the world includes a high proportion of decision-makers and professionals (96.5 percent in 2012), thus helping to make Industrial Automation one of the flagship events of Hannover Messe. "The exhibiting companies meet precisely the audience they hope for - well-informed professionals and decision-makers who know what they want and are prepared to invest when they find it", explains Frese.