EUEW 64th General Convention: Upcoming Challenges for European Electrical Wholesalers

Ensuing the success of the 2019 event, EUEW 2020 convention is already announced in Barcelona from 4 to 6 June 2020

  • June 13, 2019
  • EUEW 64th General Convention: Upcoming Challenges for European Electrical Wholesalers
    EUEW 64th General Convention: Upcoming Challenges for European Electrical Wholesalers

Following the last edition in Bonn, EUEW 64th General Convention was held in Brussels from 9 to 11 May 2019 at Dolce La Hulpe Hotel.

As a valuable opportunity to meet the European Electrical Wholesalers and share values and good practices, this edition kept its promises gathering around 300 persons from more than 120 companies. Among them, ABB, Bosch, Eaton, ETIM, Ledvance, Mersen, Niko, Omron, Siemens, Sonepar or Weidmüller were attending and showed their commitment to EUEW’s strategic planning and vision.


With the ambition to think and act on a European level and remain competitive in the global marketplace, electrical wholesalers demonstrated a great team spirit. In order to respond to these challenges, several focuses were presented and debated. 

Well conducted by Hans Hanegreefs, Secretary General of EUEW, this edition articulated several topics with keynote speakers Guy Wollaert, Idea-value-impact advisory services from CommV, Ian Heller, President of Modern Distribution Management, Matthias De Clercq, Chief commercial officer for Nexxworks, and Pascal Coppens, China entrepreneur. Were also performing industry legal expert Maxim Kleine from Norton Rose LLP, and industry leader Jan Janse, President of ETIM.

From China´s new norm, to Amazon´s past, present and future, from artificial intelligence to circular economy, from employee-centric to customer-centric, from brand reputation to social credit scores, from EUEW’s past accomplishments to their future responsibilities, electrical wholesalers showed a strong will to answer the nowadays challenges.

Among the presentations, Guy Wollaert shed light on how to thrive with circular economy presentations. Ian Heller debated the upcoming challenges for electrical wholesalers. Matthias De Clercq told us about adding value through conversation. As a China entrepreneur and sinologist, Pascal Coppens explained how China’s industry is becoming the new normal. Maxim Kleine enriched our knowledge about European Anti-trust Legislation in the Industry, and Jan Janse discussed about how ETIM supports your business: the benefits of ETIM that helps select the right product solutions anytime and anywhere.

A new president appointment:

During the Grand Finale that happened as a gala dinner at Brussels’ Museum of Fine Arts, EUEW General Convention 2019 also took the opportunity to introduce Alexander Dewulf, CEO of Cebeo and Sonepar Belgium, appointed as new chairman. The former president Ulrich Liedtke passed on the leadership baton to Alexander Dewulf, who declared: "I am very grateful for the confidence that both Sonepar and the EUEW have given me in appointing me president of this very influential association. EUEW intends to be the voice of wholesalers in electrical equipment across Europe and we want to develop and defend their interests. For this, we will be guided by the values of the EUEW which aims for continuous development and professionalism through open dialogue, continuous assistance and integrity."

Save the date:

The next edition will take place in Barcelona from 4 to 6 June 2020.

About EUEW:

Founded in 1955, the EUEW is a coalition that represents the interests of wholesalers in electrical equipment from 16 European countries and more than 1050 companies, which distribute domestic and industrial products including lamps, lighting fixtures, electrical and electronic wire and cable, household appliances and electronic components.

The products these companies distribute are produced by the leading national and multinational manufacturing companies in the electrical industry, 

Electrical wholesalers are equipped to do business using state-of-the-art electronic ordering and communications systems which link them to manufacturers and customers. Their customer base includes contractors, installation companies, retailers, electric power companies, municipal authorities, industrial plants and end-users.

Graduated in political sciences and international relations in Paris, Anis joined the team in early 2019. Editor for IEN Europe and the new digital magazine AI IEN, he is a new tech enthusiast. Also passionate about sports, music, cultures and languages. 

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