Smalley’s New Website Makes “Invisible” Parts Easy to Find

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Improved navigation, new functionality

Smalley’s New Website Makes “Invisible” Parts Easy to Find
Smalley’s New Website Makes “Invisible” Parts Easy to Find

Smalley has just launched a full redesign of their website, www.smalley.com, which features improved navigation, new functionality, and updated content that reflects the cutting-edge solutions the company offers. "As Smalley has evolved into a global entity, with worldwide distribution, it's important that we stay at the forefront of technology," says Bill McClelland, Vice President of Engineering. "We felt the best way to display our manufacturing flexibility and technological edge in the industry was by having a top-notch website."
The enhanced functionality and improved product landing pages have streamlined the design process for a multitude of applications that include aerospace, automotive, oil & gas, and medical. "The new product detail pages provide engineers with the ability not only to request samples, CAD models, or quotes, but to customize a standard part with ease," McClelland explains. "And with the addition of our global partner network, international engineers and buyers can now find localized support, as well."

The revised site also features embedded corporate, engineering, and technical videos that highlight the company's 50+ year commitment to customers, showcase their manufacturing capabilities, and share critical hands-on, how-to information.

Posted on April 29, 2014 - (152 views)
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