When Smart Automation Austria will be taking place in Vienna’s Messe Wien, there will be many new aspects in the concept of the trade fair for the industrial automation engineering industry. Firstly, the Vienna “Smart” has now finally emerged from underneath the umbrella brand of the former “VIENNA-TEC” and is handled as its own strong trade fair brand. Secondly, the trade fair has moved from autumn to the spring time and with this joins the biannually held “Intertool” trade fair which has also been moved to the first half of the year (Note: “Intertool” is taking place from May 6 to 9, 2014, in Halls B and C of Vienna’s Messe Wien).
The feedback from the automation industry on the new look of Smart Automation Austria is thoroughly positive, according to the organizers. Especially the clearer topical focus of the spring time “Smart” as its own brand in terms of market image and communication are regarded as distinct improvement. The complete list of exhibitors can always be found updated here