Bauer Announces Global Expansion Plans

  Enquire / contact me

"Providing local availability to customers already operating in China"

Karl-Peter Simon, MD of Bauer and Senior Vice President of Geared Motors for Altra
Karl-Peter Simon, MD of Bauer and Senior Vice President of Geared Motors for Altra

With fresh investment and a new global support network from the company's parent Altra Industrial Motion, Bauer's plans for global expansion now have both substantial momentum and clear focus. Karl-Peter Simon, MD of Bauer and Senior Vice President of Geared Motors for Altra, explains Bauer's plans: "The first major public step in our current business expansion plan was taken on March 7th when we opened a new assembly plant in China. Contrary to current trends, the facility was established to provide local availability to customers already operating in China and develop local business, not, as other manufacturers have done, to seek a low-cost manufacturing base to import products back into Europe.
Since building the world's first commercially available range of gear motors Bauer has been recognised as a pioneer in the technology. In recent years there has been a focus on improving energy efficiency with the use of standard inverters and the development of a completely new permanent magnetic motor range in order to achieve premium operational efficiencies. Energy efficiency and long maintenance life, increasing OEE are the main drivers for us, beyond global availability and support.
Under Altra's stewardship we now find ourselves in a position where we can look at the emerging markets, especially the BRIC countries, and grow our global presence. With this goal in mind the opening of our new facilities in China was the first natural step. China is currently the fastest growing economy in the world, and with its recent announcement of a five year plan that connects its growth to increased efficiency, our products now have an even more relevant position in this market.
While other manufacturers move to China in order to reduce the production costs on the products they sell to Europe, we have moved to China to support our existing business there and to create the foundations required to develop new business for the local Chinese market. The plant will assemble and stock our key products which will reduce lead times on new motors and replacement parts significantly. This means we can offer the same levels of Bauer quality and support in Asia that is enjoyed by our European customers."

Posted on August 6, 2012 - (304 views)
by
Related articles
3D-printed Humanoid Robot
Industrial Grade Edge Computing Device
A Convention for European AI-holics
Predictive Intelligence Platform
Record Sales Turnover for Resolve Optics Ltd
Unitronics Launches its New VFD Line
On the Road to Energy Sustainability
How to optimise gas engine performance
FIVE-YEAR SOLE SUPPLY AGREEMENT FOR EXXONMOBIL AND INFINIS
Increasing Bearing Reliability of Wind Turbines
Mercury: Mobile, multi-protocol diagnostics for all environments
System-based High Precision Linkages
Hannay Works Here
Sure Signs of Excellence: Top Notch Products Offering Added Value
HOT! Innovative Infrared Technology
Temperature Sensors in Stock for Immediate Worldwide Despatch
FANDIS' FF Series of Filter Fans
Sensing Innovation in Process and Control
Innovative Systems Solutions Made by LAPP
SAFETY? That's our top Priority
On the Road to Energy Sustainability
Hexagon PPM and Ditio Established a Partnership to Foster Digital Transformation
Digitalization will be the Number 1 Trend at ADIPEC 2018
Monitoring receiver
3D Surround View System
Flow Measurement Device
PTFE Membrane Filters
Comprehensive Bonding Technologies
Stainless Drives Take Over at Fish Processing Plat
IPLEX G Lite