On May 1st, the Dutch office of the German company Franz Binder GmbH + Co. Elektrische Bauelemente KG officially started business. Wilfried Snelting is in charge of the new sales office and will - in collaboration with the 2 official distributors Isolectra and Intronics - focus on increasing brand awareness of Binder in the Dutch market and boosting sales. He sees many opportunities to achieve this through the stable and wide product portfolio of connectors offered by Binder.
Since its beginnings in 1960, the family company Binder has evolved to become a developer, manufacturer, and supplier of mostly circular connectors. These connectors are supplied worldwide through Binder subsidiaries and distribution channels with specialized knowledge of circular connectors and their applications. Ten years ago, the company started to set up its own international subsidiaries. In China and the USA, they also set up production facilities to produce for local markets. The success of these subsidiaries in increasing turnover led Binder to adopt the same approach to the Netherlands.