First Sensor AG Completes Integration of Subsidiaries With New Market Presence

  Enquire / contact me

Corporate naming and shared brand identity support market penetration and leadership claim in core markets

First Sensor AG Completes Integration of Subsidiaries With New Market Presence
First Sensor AG Completes Integration of Subsidiaries With New Market Presence

First Sensor AG is completing the integration of the subsidiaries it has acquired over the past years with a common market presence. The international sensor system company is appearing with uniform company names and a common brand identity with immediate effect and is thus now also reflecting externally the strategic direction and structure adopted in 2014.

"We have consistently geared our strategy towards the core Industrial, Medical and Mobility segments. In doing so, we have brought the company forward significantly in terms of its structure and its development and production potential. First Sensor is now highly profitable and ideally positioned strategically to play a leading role in the growth market of sensors. With our new brand image, we are expressing all of this confidently," comments Dr. Martin U. Schefter, CEO of First Sensor AG. "At the same time, our new corporate design is also intended to highlight the things that we think make First Sensor unique: our proximity to our customers, our innovative strength, and our quality standards. This combination is what characterizes us and what drives us."

In conjunction with the new market presence, the subsidiaries are also being brought together under the umbrella of First Sensor AG. In addition to the uniform brand identity, this also encompasses a joint website and renaming the subsidiaries that do not yet have "First Sensor" in their names. "With the structure consisting of three business units and the overarching competence centers for research and development and for production, we already completed the unification across all locations and countries into an integrated, fast-growing technology company last year. The new name and the shared external presence now make this visible at a glance," says Schefter. "In this way, we wish to enhance our appeal for customers and employees alike." First Sensor currently has 836 employees worldwide.

The revised First Sensor AG website, which combines the content of the subsidiaries' previously separate websites in a fast, informative and responsive site, went online today. Tomorrow the sensor system company will present its new presence to national and international customers at the leading trade fair Sensor+Test in Nuremberg.

Posted on May 29, 2015 - (215 views)
Related articles
Stop wasting time on network commissioning reports
"Change is a Collection of Processes''
Novotema Celebrates its 40th Anniversary
TEL 10WI Series
AI Convention Europe Presents KAPTAIN
Honeywell Becomes Principal Member of ODVA
Faulhaber Lands in Italy
Compact True Color Sensor
Modular Aluminum Guide Channel
Grinding Machine
Abu Dhabi International Petroleum Exhibition & Conference
Connect Everything with eFactory
Sensing Innovation in Process and Control
Mechatronic Products
SENSORS & INSTRUMENTATION for Test Measurement & Control
IIoT I/O Series
Hannay Reel Hose and Cable Reels
SPS IPC Drives 2018 - Free Ticket
Level Switches
Ultrasonic Flowmeter for Air
Compact True Color Sensor
A new performance class in inductive displacement measurements
Positioning System
Torque Limiter
Ultrasonic Flowmeters for Compressed Air
Isolated 4-port PSE Controller
Multifunction Panel Meters DCM20 series
450 Watt Medical Power Supplies
Portable Emissions Analyzer E8500 plus
Photovoltaic Fuse Holder
AI Convention Europe Presents KAPTAIN
Ultrasonic Flowmeters for Compressed Air
JDN Mini 24/07
Motion Controller from FAULHABER with STO shutdown
Temperature control technology
Multi-tasking Communication Server
Guidance Systems for Higher Duty XTS Applications
Advanced Humanoid Robot Hand
Virtual Personal Assistant ODP S3
On the Road to Energy Sustainability