Renesas Electronics Corporation, a premier provider of advanced semiconductor solutions, recently celebrated the opening of Renesas Electronics Brasil-Servicos Ltda., a wholly owned subsidiary of Renesas Electronics America located in Sao Paolo, Brazil. Company representatives from Japan and the United States of America as well as customers and industry partners will be in attendance at the opening ceremony. This new company will bolster Renesas' support and services for the South America region by providing local sales promotion and technical product support, as well as regional systems solution development expertise.
By providing local support via the new company, Renesas aims to increase its MCU market share in Brazil, as well as increasing its share of the power device market by offering a rich line-up for integrated MCU kit-solutions.
"We are pleased to expand our operations into South America with our new subsidiary. We have seen great promise in this market and we believe that this new investment demonstrates our commitment to customers and partners in Brazil," said Tetsuro Kitano, senior vice president, Renesas Electronics Corporation. "Going forward, we plan to deliver increased benefits and resources to our customers in Brazil by expanding our ecosystem and building partnerships with local independent design houses, contract manufacturers, universities and R&D centers."